Research a traditional company that uses a good Marketing Information System to gather data. Analyze how they gather information, the type of information gathered, and how that information helps the company market its products.E-commerce businesses tend to have very sophisticated Marketing Information Systems. In the online environment, it is easier to collect and track information on visitors and purchasers than with brick-and-mortar enterprises. Keep in mind, nowadays companies give you “membership card” or ask for a phone number to track what you buy. Also many sales people will ask you how you heard of the business. These types of techniques may give you a hint as to companies with good MKT Information Systems.Book chapter will be provided 3 to 4 pages Requirements: 4 pages

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