AB406H8 Marketing In Hospitality

AB406H8 Marketing In Hospitality

Free Samples

AB406H8 Marketing In Hospitality

.cms-body-content table{width:100%!important;} #subhidecontent{ position: relative;
overflow-x: auto;
width: 100%;}

AB406H8 Marketing In Hospitality

0 Download6 Pages / 1,333 Words

Course Code: AB406H8
University: Mont Rose College

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom


Using relevant statistics describe the type of visitors who come to the region in which your selected advertised business is located; or the main target market that uses the services provided by your chosen enterprise.
Based on the aforementioned information and marketing theory, critically evaluate how well the advertisement targets the market for that region/enterprise. 

The aim of this discussion paper is to analyze the business situation of tourism sector in Sydney region of Australia. Thus, discussion paper has described the features of The Park Hyatt Hotel featured in popular business magazine Micenet. This particular paper will discuss the target tourism market of the hotel as well as the region of Sydney, Australia. Through this paper the efficiency of perfect advertisement in the media can be evaluated which will be analyzed through three effective marketing theories. This discussion paper will discuss AIDA framework, advertising appeal and colour theory to understand the effect of advertising in the popular media (Weng and Huang 2018).
As published by the Australian Bureau of Statistics, only in May 2018, there were 609300 visitors arrived in the place which is the 5.2 per cent higher than the statistics of the previous year (Abs.gov.au 2018). More interestingly, there were more than 9 million tourists visited the country in the first six months of 2018 which is 6.2% relative to the previous year. These international visitors had spent more than $42.3 billion as recorded last May, 2018 (Tourism.australia.com 2018). This has showed the hike of 6% than 2017. To the survey by Tourism Research Australia and Australian Bureau of Statistics, Sydney tourism represented 2.6% of the total economy of the region. The tourism output was $ 17.5 billion direct and $18.8 indirect tourism output. The GVA or Gross Value Added of the region is estimated $17.9 billion. The tourism industry of Sydney has contributed in the GRP or Gross Regional Product by $ 19.1 in total tourism. There are mainly three types of tourists visit this place (Abs.gov.au 2018).

Figure 1. Overseas Arrivals and Departures, Australia, May 2018
(Source: Abs.gov.au 2018)
Those who arrive for attending events, business meetings and seminars, those who want to enjoy the city life of Sydney and love sightseeing and third category includes the medical tourists who visit this city with the desire of treatment or wellness. The international tourists are mainly from the Asian countries as the airlines promote hugely by pointing out the little expenses and short distance. Beside these travelers, there are tourists from the Central European nations and neighboring country New Zealand. The Park Hyatt Sydney through this advertisement is advertising their five-star hotel and resort in all the big cities of the country. Due to huge number of international business tourists are well known with the hotel chains of Hyatt all over the world, advertise the enterprise in the business magazine will attract both the domestic as well as international tourists (Hyatt.com 2018).

Figure 2. Visitor arrivals highlights for May 2018
(Source: Tourism.australia.com 2018)
This advertisement is a great example of AIDA framework as the message is clear to attract the targeted customers. The main target of this type of hotel is to attract the business persons around the world. It has eye catching image that represented the view of Sydney Opera House. The location of the hotel is clear to the targeted customers. In addition to the location the brand name is the chief attraction grabbing factor that grow interest in the customers and arouse desire to reach the place to enjoy the trip. This advertisement has intelligently referred to all the branches of Park Hyatt hotels in the country so that the customers can obtain the offer in any big cities of Australia. The main point highlighted in this advertisement is the luxurious accommodation where not only the business travelers but also the high income earning couples can enjoy their trips. Moreover, the clear message of the advertisement attracts the event planners to provide all benefits for arranging high class events. Thus, this hotel can have a huge number of visitors though business as well as family events.
The advertising appeal of this advertisement is both emotional as well as logical. The view captured from the hotel’s balcony lounge is really very attractive that easily influence the desires of the viewers to visit and stay in their hotels. The main target audience has been hit with the high-class furniture which are usually used in the business meetings. This type of accommodation has attempted to appeal the customers’ self-interest. The advertisement is simple and promoting the brand explicitly. The choosing of the media is highly commendable as most of the business travelers both domestic as well as international attached with the business of the country will be able to identify this advertisement. Moreover, the location of this hotel is clear to the clients which is the chief attracting factor for this hotel and leveraging a competitive advantage. This advertisement refers to the attractive offers very intelligently and soberly so that the target markets feel self-interested to visit the place and enjoy this luxurious life in Australia.
Proper usage of colour of another method of attracting the customers. The exotic view of Sydney is captured at the time of twilight when the river Paramatta beside the opera House gets blue reflection of the blue sky. The soothing blue color represents the comfort to which the customers will actually be attracted. The contrast of brown with blue background is actually enhancing the sense of elegance, formality and class which will highly specific to grab the attention of the business class visitors. These colors along with location of the hotel will definitely appeal the target market for luxury accommodation both for successful business trip or a romantic getaway.
Therefore, it an be concluded that the advertisement of Park Hyatt Sydney has successfully designed their advertisement published in the business magazine. This discussion paper has analyzed three most effective advertisement theories and showed how this particular advertisement has utilized the properly. This advertisement has fulfilled all the criteria of a perfect advertisement as it has effectively used AIDA framework to grab attention of the clients, enhance their interest to find more about this hotel, grow their desire to enjoy a luxurious experience in the central part of the city of Sydney and instigate right action for visiting this place. The survey of the Tourism and Research Australia and Australian Bureau of Statistics have disclosed the percentage of visitors to this city every year and how much is contributed in the national income from the tourism sector of Australia. However, it can be stated that the advertisement has successfully attracted the potential customers to have experience the life in Hyatt.
Abs.gov.au 2018. 3401.0 – Overseas Arrivals and Departures, Australia, May 2018. [online] Abs.gov.au. Available at: https://www.abs.gov.au/AUSSTATS/abs@.nsf/Lookup/3401.0Main+Features1May%202018?OpenDocument [Accessed 16 Aug. 2018].
Burrai, E., Font, X. and Cochrane, J., 2015. Destination stakeholders’ perceptions of volunteer tourism: An equity theory approach. International Journal of Tourism Research, 17(5), pp.451-459.
Hassan, S., Nadzim, S.Z.A. and Shiratuddin, N., 2015. Strategic use of social media for small business based on the AIDA model. Procedia-Social and Behavioral Sciences, 172, pp.262-269.
Hyatt.com 2018. [online] Available at: https://www.hyatt.com/en-US/hotel/australia/park-hyatt-sydney/sydph [Accessed 16 Aug. 2018].
Lee, A.H., Denizci Guillet, B. and Law, R., 2018. Tourists’ emotional wellness and hotel room colour. Current Issues in Tourism, 21(8), pp.856-862.
Lohmann, G. and Netto, A.P., 2016. Tourism theory: Concepts, models and systems. CABI.
Mice.net.au 2018. micenet magazine – | ADVERTORIAL: Created by Hyatt, inspired by you. [online] Mice.net.au. Available at: https://mice.net.au/article/advertorial-created-by-hyatt-inspired-by-you/ [Accessed 16 Aug. 2018].                                                                           
Tourism.australia.com 2018. Tourism Statistics. [online] Tourism.australia.com. Available at: https://www.tourism.australia.com/en/markets-and-research/tourism-statistics.html [Accessed 16 Aug. 2018].
Weng, L. and Huang, Z., 2018. A Study of Tourism Advertising Effects: Advertising Formats and Destination Types.

Free Membership to World’s Largest Sample Bank

To View this & another 50000+ free samples. Please put
your valid email id.


Yes, alert me for offers and important updates


Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

UploadUnique Document

DocumentUnder Evaluation

Get Moneyinto Your Wallet

Total 6 pages


*The content must not be available online or in our existing Database to qualify as

Cite This Work
To export a reference to this article please select a referencing stye below:


My Assignment Help. (2020). Marketing In Hospitality. Retrieved from https://myassignmenthelp.com/free-samples/ab406h8-marketing-in-hospitality/analyze-the-business-situation.html.

“Marketing In Hospitality.” My Assignment Help, 2020, https://myassignmenthelp.com/free-samples/ab406h8-marketing-in-hospitality/analyze-the-business-situation.html.

My Assignment Help (2020) Marketing In Hospitality [Online]. Available from: https://myassignmenthelp.com/free-samples/ab406h8-marketing-in-hospitality/analyze-the-business-situation.html[Accessed 18 December 2021].

My Assignment Help. ‘Marketing In Hospitality’ (My Assignment Help, 2020) accessed 18 December 2021.

My Assignment Help. Marketing In Hospitality [Internet]. My Assignment Help. 2020 [cited 18 December 2021]. Available from: https://myassignmenthelp.com/free-samples/ab406h8-marketing-in-hospitality/analyze-the-business-situation.html.

.close{position: absolute;right: 5px;z-index: 999;opacity: 1;color: #ff8b00;}


Thank you for your interest
The respective sample has been mail to your register email id


$20 Credited
successfully in your wallet.
* $5 to be used on order value more than $50. Valid for
only 1

Account created successfully!
We have sent login details on your registered email.



MyAssignmenthelp.com has been satisfying students’ needs over a decade now. With years of experience in providing assignment help, we are capable of understanding students’ requirements better and fulfill them perfectly. To meet the students’ needs, we have appointed 3000+ experts, who cover more than 100 subjects while assignment help. Some of our popular services include corporate finance assignment help, MATLAB assignment help, database assignment help, operating system assignment help and web development assignment help.

Latest Healthcare Samples

div#loaddata .card img {max-width: 100%;

5N1794 Safety And Health At Work
Download :
0 | Pages :

Course Code: 5N1794
University: University College Cork

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Ireland

Assignment 1
Answer to question 1
I have conducted a survey at my workplace maned Lady’s Hospice and Care Services to observe the working environment. The aim of the survey is to find if it is a safe, healthy, secured and fulfilling place to work. A visual survey was conducted to locate and record the safety signs in the workplace. The objective of the survey is to observe and list different types of signs, location, their prom…
Australia Maple Ridge Management Introduction to film studies University of New South Wales Masters in Business Administration 

400837 Health And Socio Political Issues In Aged Care
Download :
0 | Pages :

Course Code: 400837
University: Western Sydney University

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Palliative care services are designed to improve the life of patient with progressive disease. People receiving palliative care have illness that has no prospect of cure.  As per the World Health Organisation, palliative care is a care given to patient suffering from life threatening illness to improve their quality of life by preventing and providing relief from sufferings by early recognition , assessment and trea…
Australia Minchinbury Management University of New South Wales 

PUBH6304 Global Health
Download :
0 | Pages :

Course Code: PUBH6304
University: The University Of Newcastle

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: Australia

Human Immunodeficiency Virus Infection and Acquired Immune Deficiency Syndrome (HIV/AIDS) is the spectrum of medical conditions caused due to human immunodeficiency virus (HIV) following which the patient suffers from a series medical complications due to suppression of the immune system of the body. With the progression of the disease, the patient is likely to suffer from a wide range of infections like tuberculosis and other opportu…
United States Newark Management University of New York Masters in Business Administration 

CON 321 Health Related Research
Download :
0 | Pages :

Course Code: CON321
University: University Of Southern Maine

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United States

Leadership in the hospital is the ability to influence the staff toward providing quality health care. Leadership involves influencing human behavior to create a positive working environment (Langlois, 2012). Good leadership enables healthy relationships among staffs in the hospital enhancing quality delivery of health care services. Leadership is responsible to building teams that have trust, respect, support and effecti…

BL9412 Public Health
Download :
0 | Pages :

Course Code: BL9412
University: University Of The West Of England

MyAssignmentHelp.com is not sponsored or endorsed by this college or university

Country: United Kingdom

According to the researchers, it can be said that the management of the health care organizations has become a difficult task nowadays and the reason behind this is the occurrence of various issues in this sector (Hall et al., 2014). Therefore, the administrative employees of the organization should incorporate various revolutionized strategies for enriching the worth of care provided by the hospital to its clients and re…
Australia Ryde Management Information system strategy University of New South Wales (UNSW) Masters in Business Administration 


Our Essay Writing Service Features

Qualified Writers
Looming deadline? Get your paper done in 6 hours or less. Message via chat and we'll get onto it.
We care about the privacy of our clients and will never share your personal information with any third parties or persons.
Free Turnitin Report
A plagiarism report from Turnitin can be attached to your order to ensure your paper's originality.
Safe Payments
The further the deadline or the more pages you order, the lower the price! Affordability is in our DNA.
No Hidden Charges
We offer the lowest prices per page in the industry, with an average of $7 per page
24/7/365 Support
You can contact us any time of day and night with any questions; we'll always be happy to help you out.
$15.99 Plagiarism report
$15.99 Plagiarism report
$15.99 Plagiarism report
$15.99 Plagiarism report
$3.99 Outline
$21.99 Unlimited Revisions
Get all these features for $65.77 FREE
Do My Paper

Frequently Asked Questions About Our Essay Writing Service

Academic Paper Writing Service

Our essay writers will gladly help you with:

Business Plan
Presentation or Speech
Admission Essay
Case Study
Reflective Writing
Annotated Bibliography
Creative Writing
Term Paper
Article Review
Critical Thinking / Review
Research Paper
Thesis / Dissertation
Book / Movie Review
Book Reviews
Literature Review
Research Proposal
Editing and proofreading
Find Your Writer

Latest Feedback From Our Customers

Customer ID:  # 678224
Research Paper
Highly knowledgeable expert, reasonable price. Great at explaining hard concerts!
Writer: Raymond B.
Customer ID: # 619634
Essay (any type)
Helped me with bear and bull markets right before my exam! Fast teacher. Would work with Grace again.
Writer: Lilian G.
Customer ID: # 519731
Research Paper
If you are scanning reviews trying to find a great tutoring service, then scan no more. This service elite!
Writer: Grace P.
Customer ID: #499222
Essay (any type)
This writer is great, finished very fast and the essay was perfect. Writer goes out of her way to meet your assignment needs!
Writer: Amanda B.
Place an Order

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:

Powered by WhatsApp Chat

× How can I help you?